Last updated on June 29th, 2018 at 07:34 amRocawear is an American clothing retailer based in New York. It was created in 1999 by Roc-A-Fella Records co-founders Damon “Dame” Dash and Shawn “JAY-Z” Carter, and has had annual sales of $700 million. hree 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the